Fasteners on Display. Project Pack Collated Nails.
Since releasing the Project Packs in late 2004, Otter Nails has enjoyed a high level of success with the product. "It has been one of our most successful product launches in recent times, and in response to market demand we are already working on extending the range," said Andrew Goode, Marketing Manager from OTTER®.
The growth of the DIY market and the availability of low-cost, affordable compressors and nail guns, has heralded a change in consumers’ nail requirements. As consumers recognise the benefits of automated systems, and tradespeople become more aware of the need to watch cash-flow and reduce waste, a need has arisen for economical pack quantities of popular brad types and sizes.
Otter Nails Pty Ltd, developed the Project Pack range of "DA", "C" and "C100" Brads in a variety of nail lengths to cater for this growing market. The collated brads are packed in quantities of 1,000 into resealable blister packs that can be merchandised in the traditional hang-sell method or cut case cartons. Until now, "C", "DA" and "C100" brads were generally only available in larger, more expensive, trade packs. The Project Pack range offers consumers the opportunity to purchase a range of nail sizes to suit their gun for the same price that they might have paid for a single trade pack.
OTTER® Project Pack Collated Nails are trade quality, galvanised for added protection against corrosion, and are glue-coated for extra holding power. The packaging is attractive and consumer-friendly. The nails are clearly visible through the blister pack with the gun type and application information printed in the internal sleeve.
Source: Hardware Journal (April 2005) - Page 19
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